Comments on: If Facebook builds a personalized newspaper, will it suffer the same fate newspapers have? http://paidcontent.org/2013/03/08/if-facebook-builds-a-personalized-newspaper-will-it-suffer-the-same-fate-newspapers-have/ The economics of digital content Mon, 20 May 2013 06:12:33 +0000 hourly 1 http://wordpress.com/ By: Victor Ramus http://paidcontent.org/2013/03/08/if-facebook-builds-a-personalized-newspaper-will-it-suffer-the-same-fate-newspapers-have/#comment-202215 Wed, 20 Mar 2013 02:09:52 +0000 http://paidcontent.org/?p=225692#comment-202215 The last original idea Zuckerberg had was stealing Facebook.

The line from Doonesbury where Duke’s political campaign promised to, “build a bridge back to the 20th century,” also comes to mind.

]]> By: UncleWaldo http://paidcontent.org/2013/03/08/if-facebook-builds-a-personalized-newspaper-will-it-suffer-the-same-fate-newspapers-have/#comment-201936 Fri, 15 Mar 2013 21:51:48 +0000 http://paidcontent.org/?p=225692#comment-201936 My guess is that they’ll create something akin to Paper.li (that draws from Twitter feeds), and allow the user to personalize where their news comes from. Once that’s accomplished, they can use the aggregated content types to better create a demographic picture of the reader and stylize a more personalized advertising experience to them.

]]> By: Steve Sampson http://paidcontent.org/2013/03/08/if-facebook-builds-a-personalized-newspaper-will-it-suffer-the-same-fate-newspapers-have/#comment-201896 Fri, 15 Mar 2013 15:09:48 +0000 http://paidcontent.org/?p=225692#comment-201896 I think the expression is “boxing outside your ring”. If you want to become a media provider then hire in some media heavyweights. On the other hand, why bother.
In the UK, Mailonline – spun out of the Daily Mail – is nothing like the paper, has 110M+ browsers and is on the rampage. Run by an old style effin’ and blindin’ news executive, it has hit on a sure fire formula of populist content.
The Guardian newspaper sells under 200,000 copies daily in the UK but has nearly 80 million browsers on its really brilliant website, a truer reflection of the paper. Both posting double digit increases month by/year by. Both with huge highly paid editorial staffs.
Newspapers aren’t dead but they are headed to the old folks home down the road along with the Acme ringer.
Twitter, more and more seen as a direct Facebook rival, is as much a media company as fly in the air. The explosion of Social TV has given them an extraordinary commercial opportunity by default. But tie-ups with NYT and NBC during the Olympics are just that – pipeline deals. They don’t control the content in so they can’t control the content out.
Pulse, this week’s story because Linkedin are sniffing, is so simplistic it’s like something for your kids. Which may explain the intellect of its audience.
As with Buzzfeed. One of their featured stories today is “7 gifs which prove that gravity is bullshit”. Way to go.
So what’s the point? Whatever, I hope Zuckerberg goes for it, whatever “it” is.
(PS – don’t be swayed by anything Sorrell says Mark. Old fart, old tech. You press on.)

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