Comments on: They found you: ad firm uses 2 billion data points to track consumers across devices http://paidcontent.org/2013/03/08/they-found-you-ad-firm-uses-2-billion-data-points-to-track-consumers-across-devices/ The economics of digital content Sat, 25 May 2013 21:53:55 +0000 hourly 1 http://wordpress.com/ By: David Thomas http://paidcontent.org/2013/03/08/they-found-you-ad-firm-uses-2-billion-data-points-to-track-consumers-across-devices/#comment-201496 Sat, 09 Mar 2013 14:18:23 +0000 http://paidcontent.org/?p=225704#comment-201496 I have to confess that since I was trained in economics the pursuit of consumer outliers at times appears to be driven by a mountain-climbing style desire to conquer the summit than reason or ROI. On a completely cynical level, its like finding your addicts so you can abuse them (shoe purchasing/fetish/hoarders, for example). The old standard of a message/ad needing to be seen 27 times before it reaches full awareness is still a working measure but juicing it to the point of stalking isn’t likely to produce the desired results.

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