Comments on: Where WordPress is headed: Longform content, curation and maybe even native ads

By: rvinay88

rvinay88 — Wed, 03 Apr 2013 07:10:17 +0000

Thing is, digital advertising has never been as successful as print advertising. Thing is we are going about the whole thing wrong. Recommend you watch a video of David Sleight from Rebuild Conf in 2011. There’s still a WHOLE LOT more potential for advertising on the web. We are just not going about it right and the future holds the key.

By: dherbold

dherbold — Sun, 17 Mar 2013 04:00:13 +0000

because print design is better.

By: chris

chris — Wed, 13 Mar 2013 02:18:01 +0000

Because prints ads are better..

By: Rob S

Rob S — Tue, 12 Mar 2013 02:44:58 +0000

Interesting, but I was a little surprised to learn the average WP post is only 280 words. Mine tend to be 600-900. I’m a huge fan of WordPress – it’s always maintained integrity.

By: mattmaldre

mattmaldre — Mon, 11 Mar 2013 16:15:59 +0000

As most of my blog posts are 300 words, I find encouragement that the average length is 280 words on WordPress. Many syndicated columns are 600-800 words, and I’ve thought about trying to write longer, but then I feel like I’m trying to fill up space. 300 words has been a magic spot for me.

By: Rich Ullman

Rich Ullman — Mon, 11 Mar 2013 13:44:59 +0000

@mimof I think there are plenty of web-based services executives who believe this. The user experience of full page print advertising in a long form magazine (Vanity Fair, The Atlantic etc) still provides much more impact without being annoying than the traditional banner unit… and many more examples that clutter the screens we look at all day long.

We could likely parse his comment and over-analyze examples of better/worse, but this is what’s driving so much innovation and experimentation in “native” and other examples. The banner was a nice standard for Netscape 1.0, but that was a long time ago. :)

By: david Lewnz

david Lewnz — Mon, 11 Mar 2013 10:32:40 +0000

You mean the consumer can consume more than a sound bite? More than a simple image? More than a sentence? Hard to believe?

By: Laura Hazard Owen

Laura Hazard Owen — Mon, 11 Mar 2013 02:15:46 +0000

@mimof I think that Mullenweg just doesn’t see advertising as a big part of WordPress’s mission. When Swisher asked him if he thinks the company will innovate in the digital advertising space, he said, “It’s not core to our DNA. We’re not an advertising company, we’re a publishing company.”

By: mimof

mimof — Mon, 11 Mar 2013 01:14:28 +0000

Maybe I’ve mis-read this…..

“And while Mullenweg criticized many forms of digital advertising — “print ads are still infinitely better” — he suggested that WordPress might look”

…. But how it is possible to have a CEO of a web-based service company who thinks print ads are still better???!!

By: Chas Spain

Chas Spain — Sun, 10 Mar 2013 07:56:54 +0000

People still want to read good writing by people who have something to say. We don’t want everything bite-sized like the commercial news services which are so common now.
The wordpress community is not just keen to write but keen to read and ‘curating’ posts and other material is certainly something you see bloggers doing to enrich their material.
I don’t know whether wordpress develops any physical publications – but some curation of – ‘a year on the press’ or similar could also be a great read / visual document.