Online video site Vimeo is rolling out tools to let creators charge for their content, the company plans to announce Tuesday at SXSW.
The move into paid video distribution is a “natural next step” for Vimeo, CEO Kerry Trainor told me, following the launch of a “tip jar” feature last September. The new feature is called “Vimeo on Demand” and is available to creators with Vimeo Pro memberships (which are aimed at professionals, cost $199 a year and offer options like more video storage and HD playback).
Creators control price for their videos but have to charge at least $0.99. There’s a 90-10 revenue split after Paypal or credit card transaction fees, with creators taking 90 percent.
Creators also control geographic distribution and whether their content is streaming-only or downloadable. They can put it up for sale on Vimeo.com, on their own website, or both. If they choose to enable downloading, the format is DRM-free MP4.
YouTube is reportedly planning to start offering subscriptions as an additional monetization vehicle for creators. For now, Trainor said, Vimeo isn’t looking at any type of subscription offering: “The feature is targeted toward the creator, and there are no plans for a viewer package.”
This is an excellent opportunity for filmmakers to receive compensation for their hard earned work.
Thanks for writing this article. I got so inspired with Video On Demand that even wrote a blog article about it. :)
I posted this article in my LEAPS Blog ( leapsblog.com ). You and other people here might like to check it because it is about Vimeo On Demand and might spark your interest.
Here it Decription and lInk:
3D Printing at Home is Here! The Next Trillion Dollar Industry: A Revolution in Industry, Commerce, Economy, Intellectual Property, Transportation, Technology, Ecology, Sustainability, Education, Medicine, Healthcare, Art, Architecture, Design, Fashion (etc.), and People’s Daily Lives >>> socialmediabar.com/vimeo-on-demand-online-videos-platform
Enjoy!
Moses”