Comments on: Why a LinkedIn acquisition of Pulse would make sense — content requires context http://paidcontent.org/2013/03/12/why-a-linkedin-acquisition-of-pulse-would-make-sense-content-requires-context/ The economics of digital content Sat, 25 May 2013 21:53:55 +0000 hourly 1 http://wordpress.com/ By: Gabriel Catalano - human being | #INperfeccion® http://paidcontent.org/2013/03/12/why-a-linkedin-acquisition-of-pulse-would-make-sense-content-requires-context/#comment-201685 Tue, 12 Mar 2013 17:43:09 +0000 http://paidcontent.org/?p=225829#comment-201685 Reblogged this on gabriel catalano and commented:
So a LinkedIn-Pulse combination might start as a version of the app that functions almost exactly like the current version, but also tracks content shared by a user’s business-related graph from LinkedIn, and then grows into a larger service incorporated into the site itself. And data from such a service would likely also be very interesting to Pulse partners like the Wall Street Journal, who use the app as a secondary method of distribution and subscription revenue.

]]> By: Chris Taylor http://paidcontent.org/2013/03/12/why-a-linkedin-acquisition-of-pulse-would-make-sense-content-requires-context/#comment-201682 Tue, 12 Mar 2013 17:14:58 +0000 http://paidcontent.org/?p=225829#comment-201682 Where this gets really interesting is in collecting information on what a LinkedIn user clicks on, which enriches the data that the site manages about each user. Beyond the resume and contacts, data on what news stories we care most about provides a constantly-updating stream of data that can be used by LinkedIn and marketers to better target content. It becomes a virtuous cycle of increasingly refined data.

There is an enormous value to starting with user data and serving content, the opposite of what most media outlets are doing.

We wrote up our thoughts on this here: http://successfulworkplace.com/2013/03/12/linkedin-buys-pulse-and-steps-closer-to-being-a-content-site/

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