Netflix posted a few job offers that hint at further international expansion in late March, including one for “experienced linguists with the ability to translate and customize marketing, UI and content materials for the target market.” The job posting goes on to say:
“We are looking for highly motivated individuals with the right mix of technical, organizational and communication skills to provide localization for the Netflix experience in the following languages: Turkish, Dutch, Hindi, French, and Korean.”
The company is also looking for an engineer to be the internationalization and localization evangelist at the company, further highlighting how important international markets are for Netflix.
Netflix has occasionally looked to hire employees to help with its internationalization efforts in the past, and job postings frequently contain countries that the company may not consider at all, just to make things less transparent for competitors. For example, in late 2011, a job offer listed “Turkish, Dutch, Russian, French, Hindi, German, Italian, Danish, Korean, Finnish, Japanese, and Spanish” as languages of interest.
Needless to say, Netflix hasn’t launched in Russia just yet. However, nine months after that job posting, the company announced plans to open shop in Northern Europe – including Finland and Denmark.
It’s very likely that South Korea, India and European countries such as the Netherlands, France and Belgium are at least under consideration as potential targets for further international expansion. Turkey seems less likely, but it’s certainly possible – the country has a thriving TV and movie industry, and it has seen an economic boom even as other parts of Europe have struggled.
Netflix is currently operating in over 40 countries, including the U.K. and Ireland, the Nordics, Latin America and Canada. It might take some time until we find out where Netflix will go next: executives said earlier this year that the company won’t embark on any further international expansions until late 2013 or early 2014. However, CEO Reed Hastings and CFO David Wells also made it clear that they definitely want to expand further, writing in their letter to shareholders:
“Our launch in the Nordics was very successful, confirming our belief in the large international opportunity for our service.”