Making the Grade: ContentNext Media Presents the Twitter Report Card

Arianna Huffington Scored a B-; Zappos.com CEO Tony Hsieh Got a B;
Will Cisco’s CTO Padmasree Warrior Pass the Test?

WHO: paidContent, mocoNews, contentSutra and paidContent:UK evaluate influential users in the Twittersphere, including: following/follower ratio, average number of tweets per day and overall conversational use of the social media vehicle.

WHAT: The micro-blogging service that is Twitter is changing the way people communicate, and media companies are eager to harness this new tool. For each “Twitter Report Card,” ContentNext Media’s suite of Web sites will analyze a different Tweep within the media industry, from the biggest celebrities to small-town beat reporters, to see how adept they are with this emerging medium. (And there will be no bell curve! Scores are absolute.)

WHY: “Twitter Report Card” is just one example of ContentNext’s fun, distinctive strategy to examine the digital media realm and enthuse its avid readers. Besides, don’t you want to know how these folks’ feeds measure up?

The series made its debut with an assessment of Arianna Huffington, co-founder and editor-in-chief of The Huffington Post, whose tweets ranked in with a B-. Then came Tony Hsieh, Zappos.com CEO, who scored a B.

Just posted: Padmasree Warrier, Chief Technology Officer of Cisco! Go to http://paidcontent.org/article/419-twitter-report-card-padmasree-warrior/ to see if she made the grade.

WHEN: It’s a weekly feature.

WHERE: Only on ContentNext.

Visit http://www.ContentNext.com or one of its four properties:
- http://www.paidContent.org - The Economics of Content
- http://www.mocoNews.net - Unhealthily Obsessed with Mobile Content
- http://www.contentSutra.com - India’s Digital News Monitor
- http://www.paidContent.co.UK - Covering UK’s Digital Media Economy

And follow the “Tweetalogue”:
- @paidcontent
- @moconews
- @contentsutra
- @paidcontentUK

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