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Celebrity Site iFollo Gets $1 Million

iFollo, a site that lets members share stories about their run-ins with celebrities, has raised $1 million in a funding round from real estate investor Robert Trump, who is also a backer of game publisher ZeniMax Media. On iFollo, anybody can post an anecdote about meeting a celebrity and rate them (A sample entry from today: a member describes Blink 182 as the “biggest Jerks EVER!” because of an interview he or she did with the band once on the radio).

iFollo pitches itself as a counter to other celebrity fan sites, which it contends “provide little value, because they are primarily discussion boards and unstructured blogs, many of which have repetitive content.”

But iFollo—which launched late last year—so far doesn’t seem to have much content or a very active community. So far today, only four experiences have been posted; they’ve been viewed a cumulative 27 times. Here’s the release.

Feb 9, 2010 7:17 PM ET

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Posted In: Entertainment, Money, M&A & Venture Capital, Venture Capital, Social Media, Community, News Sharing

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