ABC.com has identified 21 of the 35 advertisers for its new broadband player. The list includes Johnson & Johnson, P&G (Crest and Olay), Sprint, Toyota, Verizon Wireless, and Universal. According to the AdAge, advertisers are spending $100,000-200,000 a quarter to be part of the new program starting next week.
Karen Soots, Red Lobster marketing media manager, told AdAge: “ABC provided us with an opportunity to learn about the technology and what the hurdles are. There’s a nice research element to this, what kind of shows consumers are watching. They’re interactive ads.”