YouTube To Push Out Big Redesign With ‘Streamlined’ Video Pages—And More
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Updated: The mantra for the major redesign YouTube is setting loose this afternoon: People just want to watch videos. Google (NSDQ: GOOG) representatives said during a press call this morning that when the company surveyed users about what features of the site they liked best, the most popular response was “other”—because none of the features beyond the site’s core function mattered to them. (One select write-in comment from a user Google shared: I LIKE WATCHING VIDEOS, F——YOUR FANCY BULL——).
So, the new design features a “cleaner, simpler” look for the video page with a focus on the clip itself. Other changes include a new commenting system that highlights top-rated comments, a “like/dislikes” rating system that replaces the previous five star system, and a new “next video to watch” sidebar that is “smarter.”
SEE ALSO: YouTube Praises Itself On Its Google Birthday
Google says that its tests showed a six percent increase in the number of videos watched, as well as a seven percent increase in “engagement,” which it defines as comments and ratings. Not bad when you consider the site gets more than a billion views a day. Now if YouTube only could get around to making money ...
Posted In: Social Media, Companies, Google, YouTube
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