—Reckitt-Benckiser shifts $20 million from TV to online: Household cleaning products marketer Reckitt-Benckiser will move $20 million of its $475 million in total ad spending to the web from TV. The company had generally focused 90 percent of its advertising on TV, but the promise of better ROI and lower cost helped spur the shift.  Reckitt has teamed up with a roughly a dozen ad nets, including Glam, Tidal TV, YuMe and Brightroll, for its campaign, which kicks off April 1.

SEE ALSO: -- CBS Radio brings 'live ads' into streaming: Starting in May, CBS Radio's online stations will feature "live radio ad inserts" into the streams. Its partners, AOL Radio and Yahoo, will participate in the "live reads" as well. The company hopes to get a headstart on Google's ongoing efforts to bring AdSense to streaming audio as well.

—Glam gets into micro-blogging: Men’s and women’s lifestyle blog network Glam Media has created Tinker.com, a micro-blogging platform that promises to make it easier for people to find, follow, filter, create and share real-time conversations on events and breaking news on sites like Twitter. The company is of course building a micro-blogging ad net around the service, which emphasizes the “safe filtering” system for advertisers.

—GroupM says global ad spend to drop 4.4 percent: How bad is it getting? WPP media shop GroupM has significantly revised its last global ad spend from an expected 0.2 percent slide it called back in January. A rep told paidContent that digital wasn’t broken out for this latest report. More after the jump.