—TiVo Offers Advertisers Demo, Behavioral Data: TiVo (NSDQ: TIVO) is working with Publicis Groupe media agency Starcom to provide advertisers with access to demographic and viewing behavior from its Power//Watch Consumer Panel, an opt-in service which measures the DVR habits of 20,000 households. Power//Watch is an offshoot of TiVo’s second-by-second audience measurement program, Stop//Watch. Starcom also was the first agency to participate in Stop//Watch.

—Feedburner Integrates AdSense Into Its Network: A few months after being acquired by Google,  Feedburner is adding the search giant’s AdSense contextual ad system to its network of 600,000 website publishers and more than 1 million RSS feeds. The move helps fulfill the promise of the merger, which was designed to fill gaps in both companies advertising offerings.

—NBC And IGA Team Up To Sell In-Game Ad Inventory: NBC Universal (NYSE: GE) Digital Media has a signed a deal with in-game ad network IGA Worldwide to sell some of the gamer’s inventory. Specifically, NBCU’s interactive ad sales arm will be able to sell portions of IGA’s in-game ads. Secondly, NBCU will be able to create customized packages for marketing clients on the IGA network.

—MTV Networks Strikes In-Games AdDeal With Ubisoft: MTV Networks’ Comedy Central and Spike have an agreement with San Francisco gamer Ubisoft to connect ads during new episodes of South Park and The Ultimate Fighter and the new video game title Assassin’s Creed. The Ubisoft game title will also be featured as product integration in an episode of Spike’s Ultimate Fighter a reality series. The deal is part of a $10 million marketing campaign for Assassin’s Creed, which features spots on MTV’s A Shot at Love with Tila Tequila, and partnerships with Comcast (NSDQ: CMCSA) and Yahoo.