San Mateo, CA-based BlackArrow, which makes DVR-proof ads, has raised a $12 million second round from investors including Cisco (NSDQ: CSCO) Systems, Comcast (NSDQ: CMCSA) Interactive Capital, Intel (NSDQ: INTC) Corp., Mayfield Fund and Polaris Venture Partners. This round follows a $14.75 million initial round last November, bringing the its total haul to $26.75 million. The company, which is exiting stealth mode today, also announced that Dean Denhart, former CTO of Knight Ridder, would become its CEO. Release.

SEE ALSO: Ad Insert Start-up BlackArrow Raises $14.75 Million For Unskippable Ads

Media Biz has more on the company, noting that BlackArrow’s technology can be used to serve up a static ad when a DVR user presses pause. It also has a solution for streaming web video, enabling relevant ads based on content and other factors, such as time of day. On this side, it competes with a burgeoning number of companies doing ads for streaming video.

Disclaimer: Larry Kramer, our board member, has joined BlackArrow’s board, according to a separate announcement today.