Ad network Adisn has raised a $1 million first round from Battery Ventures, according to peHUB. The Long Beach-based company actually refers to itself as being “anti-ad network”, but mainly it says it uses social networking data to deliver advertising that’s more relevant than what other ad nets deliver. They’re not alone in this approach. Most recently, Media6Degrees announced a $9 million raise, with similar aims in mind. Others are interested in this approach as well.

• Media6Degrees Raises $9 Million First Round For Social Media Analytics