Online Ad Provider Go Internet Media Gets $10 Million First Round
Ad network and online marketing company Go Internet Media has secured a $10 million first round of financing from U.K.-based PE Firm Kennet Partners. Internet Media runs lead-generation portals (like Free Education Guide) in the secondary ed space, as well as a cost-per-action (CPA) ad network. The Santa Clara, CA-based firm will use the funds to help grow its sales team; and since it doesn’t operate a pure-play, CPM-based ad network, Internet Media may be sheltered from the plummeting display ad rates that have been forecast for this year. Release.
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Jan 13, 2009 6:00 AM ET
Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, go internet media, kennet partners
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Comments (4)
Jan 13, 2009 12:10 PM
Let me give you a definition of a Ad Network. If you combine a thousand loser web sites that no one visits…..you just might get sime numbers.
Ad networks are…how can I say this…worthless. Don’t agree with me? I don’t care.
Jan 13, 2009 4:13 PM
Well, at least it is a nice credit deal they arranged.. But, for what I see of the ‘portal’ site, $10 mil is a bit much for a sales team.
Looking at their main page, a change of graphics would make a difference already. :) (There $10 mil saved…)
Heck, give me half and I will create the best sales team ever walking this planet.
Jan 14, 2009 12:58 AM
Their specialty is in the education advertising space and recruiting college students for online colleges. AcademixDirect.com and RevenueLoop.com are their brands.
With all the layoffs, people are flocking back to college for retraining. Stocks were up 10% last week alone in the education sector, while all other sectors were down. There is a lot of competition in the education advertising space, lets see if they survive the competition….
Jun 15, 2009 11:32 PM
Now, there’s a nice paycheck ;)