Lotame, which targets ads to users within social networks, has raised a $13 million second round. The round was led by Emergence Capital Partners, along with previous backers Battery Ventures and Hillcrest Management. Lotame, which has offices in Elkridge, MD, and New York City, plans to use the proceeds to upgrade their offerings and to support marketing and business development efforts. The company’s main product is called Crowd Control, a targeting tool Lotame is marketing to agencies and advertisers designed to match an ad with topics that consumers have shown recent interest in on social net sites. Lotame analyzes the user info found in what’s listed in a consumer’s profile—anonymously, the company hastens to add—when a person registers on a site, as well as tracking the blogs they visit, comments they make, videos they watch and so on. Release

• Social Net Targeter Lotame Secures $10 Million First Round