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Ad Targeter Turn Raises $15 Million Second Round, Launches Ad Network

Online ad network Turn has raised a $15 million second round funding, a spokeswoman for the company said. The Redwood City’s investors include Norwest Venture Partners, Trident Capital, and Shasta Ventures. The company, which was co-founded by former AltaVista CEO Jim Barnett, raised an $8.5 million first round from its backers in early 2005, about a year after the company began testing its ad network, the Turn rep added. The news of its funding is tied to the formal launch of its Turn Smart Network, which tries to integrate contextual, audience, behavioral and other targeting processes. More details about the unveiling of Turn’s online ad network in this release.

Mar 3, 2008 2:51 PM ET
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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, norwest venture partners, shasta ventures, trident capital, turn

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Comments (2)

Mar 3, 2008 4:15 PM

Scratch, dent…these guys have been bouncing around for quite some time. Rumor has it that things aren’t going very well.

stone

Mar 13, 2008 1:26 PM

I heard some good things, but more about CPA clicks for advertisers proving more difficult. I am sure Barnett will bring in some better things to improve it.

Boyet

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