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Advertising.com Founder’s Video Ad Network TidalTV Raises $8.9 Million In Funding

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TidalTV, the video ad network founded by Advertising.com co-founder Scott Ferber, has raised $8.9 million worth of a $16 million round of funding, per an SEC filing. The company raised $15 million in its first round from New Enterprise Associates and Valhalla Partners, last year. TidalTV declined to comment on the new funding.

SEE ALSO: Broadband Content Bits: Netflix; MTVmusic.com; TidalTV-CNBC; Crackle.com Show | paidContent

Founded in 2008, TidalTV signed a content-licensing deal with CNBC to stream news updates and long-form TV specials last October, but things have been relatively quiet on the company front since then. That could be because it has been working through an executive shuffle: Mollie Spilman, formerly Advertising.com’s chief sales and marketing officer, was the company’s original CEO, then Jason Ellin—also a former Advertising.com exec—had a stint in the chief executive role, per this SEC filing. Now Ferber is listed as Chairman and CEO.

Oct 16, 2009 2:19 PM ET

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Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Technologies / Formats, Broadband

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