Media firm Aegis Group continues its international acquisition streak with the purchase of Malaysian digital ad agency IF. Terms of the deal were not disclosed, though Aegis said IF’s assets were valued at £0.1m. Founded in 2002 and headquartered in Kuala Lumpur, IF offers creative, multimedia and online media planning services. As it has done with the seven other acquisitions it has made this year, IF will be folded into Aegis’ search network Isobar. Malaysia’s media spend is still dominated by press and TV. Although digital spend is expected to be just 1 percent this year, it’s growing at an estimated rate of 52 percent. As a whole, digital accounts for almost 5 percent of total ad spend across Asia Pacific, which Aegis cited as the reasoning behind the acquisition. Aegis already has a presence in Malaysia through the offices of its other agency units Carat, Vizeum and Posterscope. Release

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