Global media buyer Aegis Group is buying Brazil’s largest digital ad shop AgenciaClick for $31.1 million in cash. The UK-based media company has also kicked in as many as 3.4 millions new shares of its stock over the next five years, Bloomberg reported. The acquisition is designed to build up Aegis’ Isobar digital-marketing services network. After the purchase, Isobar will be active in 34 of the world’s top 40 markets by broadband penetration. AgenciaClick was established in 1999 and has more than 280 employees; clients include Coca-Cola and Fiat Spa.
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