Amazon: Kindle Sales Growth Tripled Since Price Cut; E-Books Pass Print
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Amazon (NSDQ: AMZN) still isn’t saying how many Kindles it’s selling, but that isn’t keeping the company from shouting how well it’s doing. The latest specifics and non-specifics from the company: “The growth rate of Kindle device unit sales has tripled” since it cut the price of the Kindle 2 to $189 from $259 in late June; sales have “accelerated each month in the second quarter—both on a sequential month-over-month basis and on a year-over-year basis;” and “over the past three months, for every 100 hardcover books Amazon.com has sold, it has sold 143 Kindle books.”
Though those statements may sound impressive they will continue to be difficult to interpret until Amazon actually says how many Kindles it’s selling—which it has said it may never do.
SEE ALSO: Take That, B&N: Amazon Slashes Kindle Price To $189
Indeed, there were reports that, with new competitors like the Nook on the market, growth may not have been so hot prior to the price cut, so as far as we know the growth bar may not have been that high.
Posted In: Media & Publishing, Books, e-readers, Research & Metrics, Metrics, Research, Companies, Amazon, Kindle
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