AMEE’s technology is sold directly to enterprises and other organizations to calculate their emissions, or those companies that create online services for consumers and businesses to calculate their carbon footprints. AMEE’s software claims to be unique in that it integrates the multiple standards and regulations that are on the market today for calculating emissions. It also offers a search engine to be able to read up on the latest research and regulations in different markets.

Interestingly, the management behind AMEE has quite a bit of new-media pedigree. The CEO, Gavin Starks, was “employee number five” at Richard Branson’s Virgin Net, now part of Virgin Media (NSDQ: VMED). There he was responsible for designing and building various Virgin web properties, including Virgin Net and Virgin Radio. He was also an early player in streaming media, in 1999 founding Tornado Productions, which was in 2003 sold to Servecast (now part of Level 3). After that he took a role as MD at CI, which was the first company to deliver digital products to iTunes and delivered just under a quarter of digital products to Amazon.com’s download store.

Meanwhile, Salman Malik, VP of product, co-founded Firefly Network, a personalization and recommendation engine eventually sold to Microsoft (NSDQ: MSFT). Board members at AMEE include Toby Coppel and Albert Wenger, ex-Yahoo (NSDQ: YHOO) executives.

With this newest round of funding, Pat Burtis, an investment manager at Amadeus Capital Partners, will join the AMEE board of directors.