The Guardian
trending topics

Analyst: Online Health Category Still Healthy

  • Comments Comments (View)
  • Text Size: A A

Not every online sector is getting crushed in the economy. Health sites continues to thrive, even in the midst of the larger drop in online ad sales. In a report this morning on WebMD (NSDQ: WBMD), Citi Analyst Mark Mahaney notes that “we believe the online health category should be poised for double-digit revenue growth in ’09.” Why? Mahaney notes that there is a “flight to quality sites among Pharma advertisers” and says that “premium online health companies” like WebMD are increasingly selling long-term sponsorship ads instead of display ads. When WebMD reported its fourth-quarter earnings last month, the company said that it expected its revenue to grow 15 percent this year. Mahaney notes that that estimate, which he says is reasonable, “stands in sharp contrast” to the display-advertising outlook at other companies, including Yahoo.

SEE ALSO: Earnings: WebMD’s Ad/Sponsorship Revenue Up 21 Percent; 2009 Holding Up OK

Mar 27, 2009 12:30 PM ET

Posted In: Advertising, Media & Publishing, Health Content

(Page 1 of 1)


The Bestsellers

From iTunes and YouTube to Facebook and Kindle, the most popular content on the web, free and paid.

Kindle (Free) Kindle (Free)
1. Thread of Hope
2. All Different Kinds Of Free
3. Puzzlebook: 102 Puzzle Quizzes (FREE…
4. The Wedding Ransom
5. Candy Cookbook
See The Other Bestsellers »

Jobs RSS Job Listings

Social Standing

Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?

"Sentiment" Scores for All the Companies »

Sponsors

Staff