Given all the Kindle 2.0 fanfare, you’d think competitors would have held off on making major announcements today—but not Plastic Logic, the California-based company that says it has raised more than $200 million for the development of its own e-Reader. At 8.5 x 11 inches, it’s larger than both the Kindle and Sony’s Reader, but the company is aiming for publishers that don’t want to be forced into “shrinking” their content to fit on the smaller readers, per the NYT. Plastic Logic revealed a list of content providers for its device, which is slated for commercial release early next year:

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—direct distribution from the Financial Times and USA Today

—LibreDigital, whose technology powers digital distribution for various newspapers, including the NYT, the Washington Post and Hearst Newspapers

—Zinio, for magazines from publishers like Hachette Filipacchi, Playboy and IDG

—Ingram Digital, for retail and educational books from publishers like McGraw-Hill

Release.