The Guardian
topics
Close Box

News From Us:

Our latest report; our new video section; and jobs with paidContent.org and paidContent:UK


And Then There Were Two: OpenGate & Zuckerman Also Drop Out of BusinessWeek Bidding

So the BusinessWeek slaughter-fest continues. The PE firm OpenGate, which has its own set of troubles trying to save TV Guide magazine, has dropped out of the bidding race for the business mag, according to Reuters, citing sources. Also dropping out: Mort Zuckerman, which I think was never that serious a bid from him, troubled as he is with U.S. News and other properties. Thus remain two main bidders: Bloomberg, considered the favorite both inside and outside BW because of its media/biz heritage, and ZelnickMedia. Zelnick came into the bidding late in the process, and is working with advisor and former WSJ publisher and Dow Jones exec Gordon Crovitz on the bid.

If Bloomberg is the ultimate buyer, expect a lot of layoffs, including editorial, as a result. The biz giant already has the machinery running, both on the editorial and sales, and it is a matter of trying to figure out how “efficiently and cost effectively” to fit in BW the mag without too much baggage. More thoughts on the merged digital presence of Bloomberg.com and BusinessWeek.com in a separate post coming…

Related Stories
Oct 6, 2009 4:13 PM ET

BusinessWeek Cover 5

Share

Posted In: Media & Publishing, Magazines, Money, M&A & Venture Capital, Mergers & Acquisitions, businessweek

  • Andrew

    yes - bloomberg will likely gut the operations of BW and exploit the brand and distribution for what they are worth…

    i wrote a post with a full look at the lessons that can be learned from business week when the story broke orginally - http://platform.idiomag.com/2009/09/businessweek-what-can-we-learn/

The Economics of Content | paidContent Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors