AOL Creates Umbrella Site For Tech Blogs; Wakes Up
AOL (NYSE: TWX) is finally updating its portal’s blog structures with the introduction of the AOL Technology Network, which will house its related Weblogs sites like Engadget, Switched, TUAW, and several others, the few among Weblogs Inc. network that made it through the AOL management changes. Previously, AOL’s blog properties were categorized individually and operated independently, with no rhyme or reason for the separation. In fact, Switched was previously part of AOL News. The more orderly placement is designed to make it easier for Platform-A, AOL’s ad services network, to create more integrated ad campaigns among similar sites. Release
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Comments (1)
Apr 10, 2008 2:44 PM
It seems that most of my comments here start with “still no trackback?” It is one of those cool things that (largely) separate blogs from the MSM…. My view:
The new “AOL Technology Network” is a figment of comScore’s expensive reports. http://blog.blogcosm.com/2008/04/10/new-aol-technology-network-figment-comscores-expensive-reports/ also includes our usual table of Alexa & Technorati numbers.