At it prepares to spin off from Time Warner (NYSE: TWX), AOL is putting its name front and center on its products and services again. And to make sure the public is aware of it, AOL is looking to major agency Leo Burnett to help refurbish its image, AdAge reports. The company moved quickly, giving five large and small agencies two weeks to prepare a presentation, AOL COO Kim Partoll told the trade mag. By choosing such a traditional ad agency, AOL is appearing to signal that it’s not interested in a complete reinvention or in promoting anything cutting edge. Instead, it just wants some tweaking, such as a new logo, as the old one is still associated with the dial-up service, which though still valuable, is steadily declining.