Looks like the Associated Press’s licensing negotiations with Yahoo (NSDQ: YHOO) are going much better than those with Google (NSDQ: GOOG). The WSJ reports that Yahoo and the AP are close to reaching a new deal that would “impose higher restrictions and potentially a higher price tag” on AP content that Yahoo uses on its site. Those restrictions could mean that Yahoo might not have equal access to all AP stories; that potentially could fit with the AP’s plans to make more money by giving some clients exclusive short-term access to some content.

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A Yahoo spokeswoman doesn’t directly confirm that a deal is close but does tell us that the “AP is one of Yahoo’s most important content partners” and expects its relationship “will continue for years to come.”