The big news here is the investor: Sometrics, a start-up providing analytics for social net apps, has raised an unspecified seed round from the Mail Room Fund, the fund launched by Accel, Venrock and the William Morris Agency. Also participating in the unspecified round were AT&T (NYSE: T) and Greycroft Partners. The fund does have a maximum investment cap of $1 million, as it is truly a seed fund. The LA-based company was started last year, and measures traffic, conversions and other data for apps across the usual suspects: Facebook, MySpace, Bebo and others. Release.

The Mail Room Fund was first announced without a name back in March.

Disclaimer: Greycroft is an investor in our parent company, ContentNext Media.

• WMA’s New Fund: The MailRoom Fund