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Apple Not Too Sorry It Sold 1.7 Million iPhones, But Apologizes For Delays

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Apple’s iPhone 4, which went on pre-order June 15 worldwide, represents “the most successful product launch in Apple’s history,” said Steve Jobs, Apple’s CEO, in a statement today.

SEE ALSO: Apple Isn’t ‘Recalling’ iPhone 4, But Should That Option Go On The Table?

The brisk sales of phones are despite a number of hiccups, including shortages of the white model, stores selling out, complaints about the phone’s antenna and both AT&T (NYSE: T) and Apple’s websites straining under the pressure of so many orders on the first day. Jobs said: “We apologize to those customers who were turned away because we did not have enough supply.”

But Apple (NSDQ: AAPL) couldn’t be too sorry. It took advance orders for more than 600,000 new iPhones on the first day it was available, the most ever taken by the company in a single day and 10 times higher than for the iPhone 3G last year, the WSJ reports. In comparison, the iPhone 4 has sold better than the iPad, which took two months to sell as many units as the iPhone 4 has in three days.

The iPhone 4 has new features, including the video-calling service called FaceTime (NYSE: TWX), a new high-resolution display and HD video recording. In a survey conducted in three cities, Piper Jaffray analyst Gene Munster surmises that 77 percent of first-day sales were upgrades.

Jun 28, 2010 11:24 AM ET

IPhone 4 New Pricing


Posted In: Companies, Apple, iPhone, AT&T

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