An apparent slip-up on iTunes Store’s customer complaints facility seems to lend further credence to earlier reports Apple (NSDQ:AAPL) will unveil a movie rental service via the store this fall. Mac developer David Watanabe and Engadget both found references to a “RentalMovie” content type alongside “Movies” and “Ringtones” in the store’s problem reporting page; the facility lets customers inform Apple if they have not received the download, if the quality is insufficient etc.

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FT.com in June reported Apple was in discussion with studios including Walt Disney and Paramount to launch a movie rental offering this fall, with movies costing $2.99, expiring after 30 days and able to be transferred to devices like an iPod or iPhone. iTunes Store already offers movies for sale at $14.99 for new titles. It wouldn’t stretch the imagination too much to see Apple also bringing rentals to the lounge via Apple TV.