Rosenblatt said Skyworks, advergame.com’s parent company, had planned on auctioning the URL (as well as sister site advergaming.com); given that Skyworks had established over a decade worth of advertiser relationships (and brand equity), buying the two sites was a no-brainer. The acquisition comes amid an upgrade to Arkadium’s casual games platform; the N.Y.-based company has bundled more social features into all of its games, giving players the ability to create avatars, blogs, as well as share ratings and reviews.