IAC-owned Ask.com is now serving up coupons, along with search results. A new service called Ask Deals aggregates coupons and deals from across the web. Users who search for a term like “cheap Halloween costumes” see offers at the top of the search results page; a new “Deal $” tab also lets visitors sift through various offers. Ask says it’s introducing the feature because of the poor economy. In a blog post, Ankur Choski, Ask’s director of search technology, says that the number of queries for “value-related terms” has increased by 50 percent so far this year and that 60 percent of consumers say they are using coupons more often.

But while there may be a demand for an Ask Deals-like service, it’s doubtful that it will impact Ask’s market share very much. Microsoft (NSDQ: MSFT) is already playing the save money by searching card with its Bing Cashback program, while Yahoo (NSDQ: YHOO) already has a very similar service in Yahoo Deals, which launched in August. Meanwhile, actual Ask.com innovations—like more sophisticated “related search” suggestions and playing up “instant answers” to queries—have not budged its market share, which continues to hover at around 4 percent.

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