Atlantic Media Readies Business News Site Under Michael Kinsley
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About a month into his job at Atlantic Media, Slate founder Michael Kinsley has been charged with creating a business news site alongside the publisher’s other web properties, Daily Finance’s Jeff Bercovici reports. The site is being prepped for a January launch. Kinsley didn’t provide Bercovici with many other details about the as-yet-unnamed online pub.
The new venture is likely to be something of an off-shoot of the Atlantic Monthy’s online financial news section, The Atlantic’s Business, which was unveiled last spring and was initially built around the magazine’s columnist Megan McArdle.
SEE ALSO: The Atlantic Plans To Use Acquisitions To Build Web Traffic
In April, sources confirmed to paidContent that Atlantic Media was considering investing in or acquiring other properties to round out Atlantic Monthly’s coverage, especially online. So far, the company has been fairly quiet on the acquisition front, but sources say the company is still looking.
Posted In: Media & Publishing, Magazines, Online News
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