Attributor, a start-up that helps content owners profit from plagiarism of their work, has raised a $12 million third round from Jafco Ventures and Turner Broadcasting, along with return backers Amicus Capital, Draper Richards, First Round Capital and Selby Venture Partners, says VentureBeat. It has previously raised $10 million, bringing its total to $22 million. The Redwood City, CA-based company fingerprints content for customers like Reuters (NSDQ: RTRSY) and the AP, allowing it to be tracked as it’s repurposed around the web. Upon identifying the perps, owners can then take various actions, such as requesting a link, proposing a revenue split or take more aggressive action, like sending out a takedown notice. As we’ve mentioned, the proposition comes off as a ‘holy grail’ for content owners. Other customers include CondeNet and The Canadian Press. Funding will go towards expanding its salesforce and infrastructure, and it eventually plans to target smaller publishers

SEE ALSO: Press Association To Fingerprint Articles To Catch A Thief

Disclosure: Attributor was a sponsor of our FOBM conference