Baidu Credits New Ad System For Better Than Expected Results
Baidu (NSDQ: BIDU), the Chinese search giant which stands to gain the most if Google (NSDQ: GOOG) goes ahead and pulls out of China, had a standout fourth quarter, as it completed the roll-out of its new Phoenix Nest ad system and benefited from an uptick in online ad spending.
The company had surprised analysts last quarter by issuing lower than expected guidance for the fourth quarter because of the switch to Phoenix Nest. But Baidu said that the ad system had put in a “better than anticipated performance”—driving the results, which were above the company’s guidance and analyst forecasts.
Baidu’s revenue jumped 39.8 percent to $184.7 million and its net income increased 48.2 percent to $62.7 million. Next quarter, Baidu expects revenue to come in at between $176 million and $181 million—also above analyst expectations. The company’s stock is up more than 9 percent in after-hours trading.
| EPS* | Rev. vs Q0408 | Net Inc. vs Q0408 | ||
|---|---|---|---|---|
| Baidu | Release |
|
|
|
Posted In: Money, Earnings, Search, Countries, Asia, China, baidu

VOD Movies (RENTRAK)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: