The Nook is only part of Barnes & Noble’s digital strategy. Now that the e-reader is launched and its production problems appear to be resolved, B&N is heightening its focus on another major area: selling digital content through its own site and device, and through other devices like the upcoming Que. Jonathan Shar is leaving Time Inc. (NYSE: TWX) after 14 years to head the effort as GM-digital newsstand and emerging content for BN.com (NYSE: BKS). The move is none too soon for BN.com, which currently offers a meager number of e-magazines and is far behind Amazon (NSDQ: AMZN) and the Kindle store when it comes to newspapers, magazines, blogs and the rest. That will be up to Shar to fix.

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Shar has been SVP and GM of CNNMoney.com since 2007; before that, he was VP of consumer marketing for the Sports Illustrated Group. The blend of online news and magazine publishing should help B&N. Meanwhile, Time Inc. has yet to announce a replacement but says the post will be filled.