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Behavioral Targeter AudienceScience Adds $20 Million In Funding

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AudienceScience, the behavioral targeting firm formerly known as Revenue Science, has raised $20 million in funding from previous backers Mohr, Davidow Ventures, Mayfield Fund, Meritech Capital Partners and Integral Capital Partners. The company will use the money for new hires, tech R&D and a continued international expansion. It’s a big vote of confidence from the Valley—particularly amid the FTC’s increased scrutiny and pending regulation of the online ad-targeting industry. AudienceScience has raised well over $50 million in funding in total. Release.

Oct 20, 2009 2:23 PM ET

AudienceScience


Posted In: Advertising, Money, M&A & Venture Capital, Venture Capital, Technologies / Formats, audiencescience, mayfield fund, mohr davidow ventures

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