TV and newspaper media company Belo (NYSE: BLC) has taken an unspecified stake in NYC-based online syndication firm Mochila, and will become a content syndication partner with the company. Mochila, which raised $8 million earlier this year in a round led by Charles River Ventures, has built out a content marketplace and distribution platform that allows publishers and creators to split advertising revenue through its Admatch program. The company has partnered with a number of media companies, including Hearst Magazines, New York Magazine, AP, L.A. Times/Washington Post (NYSE: WPO) News Service, MSNBC.com and Reuters (NSDQ: RTRSY), which it just signed last week. Release.

SEE ALSO: Ad Industry Roundup: Google; Reuters/Mochila; Catalyst; OpenAd; Heinz; TargetSpot; Handheld

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