The Guardian
topics

Ben Silverman: A Year After

  • Comments Comments (View)
  • Text Size: A A

It has been a year since Ben Silverman officially joined NBC Universal (NYSE: GE) as the co-chairman of NBC Entertainment and NBC Universal Television Studio, teaming up with his counterpart Marc Graboff. Now a year down the line, TVWeek did an interview with him at the TCA summer press tour, and asked him about, among other things, his biggest regret. Without missing a beat, he mentions Quarterlife, the online to TV series that bombed badly and was pulled after just one episode and moved to sister cable network Bravo.

His response: “I think that ‘Quarterlife’ would be the biggest disappointment in that it just didn’t perform to even half the level I would have thought it would have. I don’t feel I would ever look back on it differently, because the whole thought process before it, behind it and around it was, ‘How do we get a scripted show when there’s a strike? How do we build something that’s potentially interactive? How do we gain a foothold in the digital content space and then hopefully it’s going to work also on-air?’ Unfortunately, it didn’t perform.”

Related Stories
Jul 21, 2008 10:26 AM ET
Share

Posted In: Companies, NBC Universal, ben silverman

  • Quarterlife didn't work because it wasn't an authentic show. It was OBVIOUS that the main character's video blog was forced into the show—other characters' hopes of starting a video business based on their online shorts—this is supposed to translate to TV? 

    Scalable web entertainment projects are concepts that are no different from ones that you'd see on TV.  The key element that almost everyone is missing is there is a way to produce "The Office" as a TV show and as webisodes. They already do it.  "The Office" is the brand.  They produce content for the Internet and for TV, appropriately.  This is the big idea.  To go from the web to TV?  Keep your eye on Ragtag's (and now Darren Starr's) "We Need Girlfriends".

The Economics of Content | paidContent Newsletter

Know something we don’t?

Send Us a News Tip

All tips are anonymous and untraced.

Sponsors

Contributors