Ben Silverman’s Electus, America Ferrera Creating Telenovela For MTV
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Ben Silverman is partnering with Ugly Betty star America Ferrera, In The Heights author Quiara Alegria Hudes, Objective Entertainment and Procter & Gamble Productions to develop a new telenovela for MTV, Pedro & Maria. Silverman will be producing the series through his production company Electus, with Ferrera producing through her company Take Fountain. Hudes will write the script and executive produce the show. Electus will own all international distribution rights for the series, with Silverman having created the concept.
The show will be a bilingual modern retelling of Romeo & Juliet, with a number of interactive features, including giving viewers the ability to choose on the direction of characters and storylines. Viewers will be able to use Facebook, Twitter and other social media to vote on what the characters should do and what the outcome of certain actions should be. More on B&C and in the release.
Posted In: Companies, Viacom, MTV, ben silverman, electus
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