It burned through £100 million ($200 million) in 18 months, gave users bloated Flash interfaces and became a case study for dot.com hubris. Now Boo.com, the pan-European fashion e-tailer that was forced to liquidate with hundreds of redundancies in 2000 is back—relaunched today as a travel agent with a social media front-end. Dublin-based reservations intermediary Web Reservations International, (WRI) which operates hostelworld.com, bought the ill-fated domain name last year and has resuscitated the site as a city, leisure and hotel guide, allowing users to share reviews, ratings and other contributions before booking their stay. The Boo.com name might be the kiss of death to any aspiring online retailer - in today’s world, Expedia and TripAdvisor are rapidly cornering the booking and reviews segments. But WRI CEO Ray Nolan told the FT: “It’s catchy, and it works across languages. Obviously there’s a lot of brand history, but when we told our staff we’d bought the Boo name most of them didn’t know what we were talking about.” Nolan did not avoid the historical connection in his press release, either, intending to “exorcise” the “ghost” of Boo.com 1.0.