Seattle-based Visible Technologies, which helps clients track their brand across social media, has raised $12 million in a second round of funding from Ignition Partners and advertising giant WPP Group.  The company sold an equity stake to WPP for $3 million last year.  The funds will be used to build out its TruView and TruCast products, which monitor search engines and social networking sites respectively. Release.

• Ad Congloms’ Digital Media Forays: What Gives?