Video platform Brightcove is laying off 25 staff (or 14 percent of the workforce) in its Cambridge, Mass. office, reducing overall headcount from 172 to 147 staff, according to fierceonlinevideo.com. The company says in a statement (via fierceonlinevideo.com)  the “staffing adjustments” are part of its overall strategy. But it fits that a company whose current and potential clients are cutting back on staff and investment might have to make its own cuts in a downturn.

It comes as Brightcove announces a technology-sharing scheme, the Brightcove Alliance, allowing its video distribution clients to use technologies and hacks already developed by some 80 previous users of its API, like Conde Nast and Utarget.fox. Alliance members also get support and, from next year, training. Release.