Broadband Content Bits: ESPN; mtvU/Cisco; CosmoGirl
—ESPN Premiere Original Webisodes, Mobisodes: ESPN.com has begun airing a new web series, Countdown Daily, which is updated Mondays through Fridays with 12- to 15 minute breakdowns of notable NFL games. The webisodes are tied to the network’s Sunday NFL Countdown and NFL Live shows. It is also starting an hour-long series called Fantasy Football Now that will also run on ESPN Mobile TV on Verizon’s V CAST. The mobile series will be shown live every Sunday before gametime. Viewers will also be able to send in email and text messages to the show’s analysts.
—Cisco And mtvU Make Use Of Apps Developed By Students: After a year, mtvU and Cisco are set to launch a series of web applications stemming from their joint Digital Incubator funding project. The Digital Incubator program awards college students up to $250,000 in grants for the development of online applications. Some of the new interactive projects that have been activated include: RapHappy.com, an NYU project aimed at aspiring rappers, the online and mobile-phone-based hip-hop community site lets members record, collaborate, search and listen to freestyle or written raps, without any need for software or file uploading; Launchosiris.com, an MP3 visualizer using song lyrics to generate music videos with images taken from Flickr and a user’s own hard disk; Selectricity.org, an online ranking community from MIT; and HowDoISayThis.com, an advice wiki from UCLA.
—CosmoGirl To Run Soap Opera Webisodes: Hearst’s CosmoGirl and Raw Digital will launch an online soap opera series set in a suburban high school. The magazine’s website will air 3- to 4 minute webisodes three times a week for the next five weeks. The show is set in a small town in Michigan, and is being positioned as “the antithesis of Fox’s The OC,” as it deals with seniors facing graduation.
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