BSkyB (NYSE: BSY) is unveiling its second major update to its Sky Anytime VoD platform inside the last six months - an enhanced version of Sky Anytime that includes live channels, progressive downloading, a new UI, personalisation… and a new name. The new “Sky Player” - re-Christened “in recognition of the public’s growing awareness of additional online video ‘player’ services” - offers live channels to Multiroom customers, or for £10 a month to others. Free-to-view shows will also start automatically, much like the web version of the BBC’s iPlayer.

SEE ALSO: Updated: Sky’s VOD Adds In-Browser To Its P2P Service

BSkyB claims “hundreds of thousands” of registered users for the service, which launched in 2006, is powered by Kontiki and in December added the in-browser version of the media distribution software to appeal to more users.