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BusinessWeek Under Bloomberg: May Charge For Some Online, Bulk Up Mag

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At an all-hands meeting at BusinessWeek’s offices today, new owner Bloomberg’s chief content officer Norman Pearlstine revealed some of the plans for the mag going ahead, according to Mediaweek, citing a source at the meeting. Among the plans he talked about: “increase the number of pages in the magazine, upgrade the paper stock, double the story count and expand its global coverage”. For online, it plans to keep most of the site free, but charge for “deep, vertical content areas” that paying users could access for roughly $100 a year, the story says. Also, the mag wil have anew editor when the deal closes Dec 1; Steven Adler announced last month he was leaving. Also, interestingly, Bloomberg’s and BusinessWeek’s ad sales staffs would remain separate, a puzzling decision which I expect them to revisit mid next year.

Updated: From Talkingbiznews: Pearlstine also discussed a redesign of the magazine, which would focus on making it more competitive with The Economist and less like Fortune and Forbes.

Nov 3, 2009 4:20 PM ET

Businessweek


Posted In: Media & Publishing, Magazines, bloomberg, businessweek, norm pearlstine

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