The “bestest” comment, ever (comment #4, here)...BusinessWeek magazine’s redesign hits the stand today, and lots of hype and right words from the company: “In all our reporting and analysis, we’ll be focusing on sorting, clarifying, and illuminating. Also, we’ll be opening our doors to an Internet-type model of aggregation—that is, offering other smart perspectives from around the world alongside stories that we develop. In this way, we’ll share ideas that we have found worthwhile, even if they weren’t invented here,” said Steve Adler, the EIC in his letter to the readers in the new issue. Also, these more-flowing words from Bruce Nussbaum, the assistant ME: “We’re introducing this type of open source aggregation into the new magazine, with blog items, quotes, and content from unusual, global sources surrounding stories, sometimes enhancing them, sometimes disagreeing with them. It’s a conversation, not a lecture.”

Meanwhile, BW’s website has also been redesigned, with the new BW logo, of course. The site looks much cleaner, probably the cleanest among all the major biz-news sites. Online advertising provides 18 percent of BW’s revenue, according to Keith Fox, president of BW, in a Bloomberg story. Circulation sales generate about 20 percent, he said.

Keith Fox, the president of BW, is speaking at our “Future of Business Media” conference on Oct 30th at the Waldorf in NYC. We’ll put him through the paces on this one.