BuzzLogic Raises $8.8 Million Second Round; Adds Custom Rich Media Unit
-
Comments (View)
- Text Size: A A
-
Email
-
Share
Online conversational marketing tracker BuzzLogic has raised an $8.8 million second round. The funding, from returning backers, comes a month after BuzzLogic CEO Rob Crumpler stepped down from the post. Crumpler had been with San Francisco company since it started years ago and left to pursue “other startup opportunities.” In addition to building up its technology and adding to its sales staff, BuzzLogic is looking to replace Crumpler.
The company has been doing some other hiring this month. Specifically, it brought in former Omnicom Group exec John Donahue to serve as chief technology officer.
SEE ALSO: Social Media Influence Tracker BuzzLogic Buys Blog Bookmarker Activeweave
Buzzlogic raised about $12 million three years ago. The two investors this time out were Adams Capital Management, which led the round, and Ackerley Partners.
In an interview with paidContent, Peter O’Sullivan, BuzzLogic’s vp, sales, discussed the addition of Buzzroll, the company’s new rich media ad unit. “We’ve been running all kinds of IAB sanctioned rich media for a while, but the Buzzroll product is much more customized and gives marketers more options. BuzzRoll, as a social media ad unit, will drive greater engagement among blog readers, since it encourages them to share everything from a company’s blog content or a white paper, and Twitter feeds, to video and Facebook apps. This is just a simpler way for marketers to do it.”
Posted In: Advertising, Marketing, Money, M&A & Venture Capital, Venture Capital, ackerley partners, adams capital management, buzzlogic
iTunes Apps (Free)
Social Standing
Which media brands are getting a lift from Tweeters and bloggers right now -- and which are getting panned?
Show Me: