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Cablevision Subs To Get Live Streams Of Yankees Games; Multi-Year Deal With YES, MLBAM

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The YES Network, the cable TV home of the NY Yankees, provided details of the deal with Cablevision (NYSE: CVC) and MLB Advanced Media that will give the MSO’s subscribers access to live streaming games on their computers. The deal only applies to in-game ads, and those shown to YES Network subscribers who have Cablevision’s Optimum Online broadband internet service. This agreement, which was reported earlier this month, will make Yankees on YES live game streaming over broadband the only live in-market streaming product in professional sports to include games with local television rights. The arrangement comes a day after MLB.tv struck another live online streaming deal with browser-based media provider Boxee.

Consumers can choose the YES live-game streaming package for either a one-time fee of $49.95 for the remainder of the season or $19.95 for any 30-day period. The first streams are set for July 8, with the YES Network’s Yankees-Twins broadcast. All games will be delivered in true high definition, which MLBAM began featuring this year in its MLB.TV package. The company set up a conference call with reporters to discuss aspects of the deal. Here’s some of the highlights:

SEE ALSO: Boxee Starts Live Streaming MLB.tv Games; Now Available For Windows Users

Other MSOs saying ‘YES’: Tracy Dolgin, the president and CEO of YES Network, said the network is already in talks with other cable companies. He specifically mentioned Time Warner (NYSE: TWX) Cable, suggesting a second deal could be imminent. Bob Bowman, MLBAM’s CEO, cited the importance of centralizing the broadband feed and the management of the initiative. But he added the rollout of similar cable deals might not look as seamless. “It may look a little different in a different city, since most ball clubs don’t have their own RSN [regional sports network] like the Yankees with YES.”

Paying for portability: Asked if the revenues will be split equally, the executives, who included Hal Steinbrenner, managing general partner and co-chairman of New York Yankees, declined to answer. Dolgin defended the price, saying: This is an additive feature and we think this is a fair price. He wouldn’t go into what a full season would cost next year. “They’re not paying $49.95 to get Yankee games. They get the games already on TV. But with this deal, they’re getting it in a different way, they’re getting portability. I don’t think people are going to be choosing whether to watch the game on their laptop or on their 50-inch plasma screen. Cablevision has a huge amount of wifi hotspots, so this just opens up more time for viewers to watch a game.”

Jun 24, 2009 11:57 AM ET

Yankees Yes


Posted In: Entertainment, Sports, Media & Publishing, TV, Cable & Telecom

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